The Art of Mastering Marketing

Value of Digital Marketing Digital marketing or also called Data-Driven Marketing is the general term for the promotion and selling of products and services using digital technologies, which is transacted through the internet. The term digital marketing was actually coined in the 1990s, but in the early 1980s, its concept was already being generated by a promotion company, SoftAd group, which is now ChannelNet, which advertised automobiles by way of sending floppy disks, containing the various car models with free test drives through a multimedia presentation, to interested customers in exchange of reply cards that were sent by these customers. Other terms of digital marketing were named, such as online marketing, internet marketing, or web marketing, which depended on the digital capability used for marketing. Depending on which country is utilizing digital marketing, the terms vary according to country, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing. At the start of the 21st century, the development of digital marketing progressed in such a way that businesses and their brand products are utilizing the technology for marketing. Due to the fast progress of developing digital devices and digital platforms, many people have started to browse on products and services on the internet, instead of checking these brands physically of designated stores. The fast progress of digital marketing has become so proliferate and so advanced due to the development of various digital techniques, like search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games. Digital marketing makes it possible for brand companies to promote their customer service strategies, such that they can put up a customer service 24/7 online, using social media, so customers can make online communication and feel that they are valued and supported. Brand companies value a lot on customers feedback as this provide a gauge to improve on their products and, at the same time, the online conversations result, too, as an indirect promotion of other products as more people read over the feedback. Through social media, such as Face Book, YouTube, Forums, Email, etc, exchange of information and communication can be realized allowing for immediate solution to product issues and with that promotion of products and services can be reached around the world to as many people for as long as they use social media. Creating a social media page can actually nurture good customer relations between existing customers and new customers, as well as reinforcing brand awareness.
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Digital marketing has made it possible to purchase brands at a lower cost since other related costs, such as external service, advertising, processing, interface design, and control, are affected on it.
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Because digital marketing is dependent on the internet, this can be considered as a major setback for promotion since some areas are not still internet-connected or that some areas have poor internet connection. Weighing the advantages and disadvantages of using digital marketing, may help considerable assessment in designing more strategic promotional designs that can reach as many people as possible.